Salad With A Side Of Fries is a women-owned and operated photography studio based in Chicago, IL. Photographer Demi Landos puts a creative spin on food photography. Marrying the art of sophistication and whimsy, she captures the fun our inner child only dreams of. The challenge was to translate her imagery into branding elements that add value to existing equity.
The clean and elegant typography and structure of the brand represents the SWAOF’s attention to detail without a being too structured. This brand came together fluidly as we developed a logo that had the dreamy characteristics of the photos themselves and a classic palette inspired by popular snack foods to represent a shared connection that outlasts each shoot.