Ok Micah is a queer-owned Web Design and Branding Studio under the creative direction of Founder/CEO Micah Woods. I was contacted to establish their brand voice and write for their new Project + Service-focused website. The challenge was to present Ok Micah as the one-of-a-kind designer that they are and have their voice attract new members within their target audience.
For Micah's website, the headlines were written with a sprinkle of the "eccentric in-your-face" flavor, while getting specific on the studio features in the body copy. The key was to explain the benefits of working with Ok Micah features as clearly and simply as possible so nothing was lost on the reader, and they could grasp the benefits really quickly.