Greenhouse Coffee Roasters is a Portland-based coffee shop that is transforming the way we experience coffee. Their brand is built around a reconnection to the earth and ourselves. With an organic approach to architecture and culture, calm & ambient are the perfect descriptors for their business model.
With sustainability in mind, we chose to build Greenhouse’s identity around the perfect rainy morning, asking ourselves questions like: “what does it feel like?” “What does it sound like?” and “What does it look like?” Inspired by the Pacific Northwest and its climate, we chose simple details that encapsulated everything a slow morning should be. Feel the mist in the air, smell the earth, and sip on a warm cappuccino as you center yourself.