Adaptology Co. is a woman-owned company that is reinventing the way we experience wellness.Their signature adaptogenic latte powders are a step above the rest of the market offerings with sustainably sourced ingredients and packaging. As a company, Adaptology Co. is combatting the effects of life on the body and mind. When Thea Wayne, owner & founder of Adaptology Co. was looking to take her CPG offering to the next level, she reached out to us to add value to the product offering. The challenge was to name their new line of adaptogenic mushroom capsules and the 3 products within it as a means to expand into new segments and reach new customers.
Taking a closer look at who they are, Adaptology Co. is not just another “wellness” brand pandering to health trends. Rather, Adaptology is a health-focused, flavor conscious, hub for dietary supplements led by an adaptogen market front-runner whose entrepreneurial spirit builds connections and solves problems without cutting corners. In our search for the avenue for telling these Mushroom Capsules, we spent days brainstorming and analyzing market naming trends. Ultimately, we have landed on 3 names that push the brand forward with a playful connection to daily vitamins and leaves room for new products to be added in the future.